To create a robust digital strategy for the business, I collaborated with the client to gain a comprehensive understanding of their business and social media objectives. Using this information, I conducted an in-depth analysis of the company's digital strengths, weaknesses, opportunities, and threats to determine the best way to position the brand on social media and stand out from competitors.

After defining the target audience and creating a persona for the brand based on the insights gathered, I developed actionable insights to guide the digital strategy. The strategy aimed to create a brand image that portrayed the business as an African international brand with a passion for success and deep industry knowledge.

To achieve this, the strategy focused on building a solid brand identity for recognition and ensuring the business was easily discoverable on each platform. Additionally, the strategy included creating a mix of strong service awareness content and informative industry-related content

To execute the strategy, I implemented the following tactics:

1- Developing brand elements such as logo variations, colour schemes, fonts, and icons to create a cohesive and recognizable brand identity across all platforms.

2- Creating Instagram highlights for easy navigation, providing customers with quick access to essential information about the brand.

3- Telling the brand's story through informative and educational content, with the aim of building a brand image that customers will remember and connect with.

4- Providing industry-related content to showcase the brand's knowledge and expertise, positioning it as a thought leader in its industry.

5- Creating cover images that convey a united front across all platforms and highlight the brand's professionalism and attention to detail.

In addition to the above tactics, I also employed the following:

1- Regularly posting high-quality, visually appealing content to engage with the audience and drive traffic to the brand's website.

2- Utilizing analytics to track the success of the brand's social media efforts and make data-driven decisions for future strategy adjustments.

3- Engaging with the audience by responding to comments and messages promptly and maintaining an active social media presence to foster a loyal community of followers.

The execution of the strategy focused on the company's Instagram, Facebook, and Pinterest profiles as these were the primary contact points for the target audience.

The design theme was carefully chosen to align with the brand's personality and resonate with the target audience. High-quality imagery was used to showcase the brand's food offerings in an appetizing and appealing way. A bright and lively color palette was chosen to create a sense of energy and excitement, which is particularly important in the food industry. The use of bold typography and graphics also helped to create a distinctive and memorable brand identity.

Furthermore, the design theme was applied consistently across all platforms to ensure a cohesive brand image. This included the use of consistent colour schemes, fonts, and design elements. The cover images and profile pictures were also carefully selected to reflect the brand's values and style.

In addition to the visual design elements, the content was created with a consistent tone and voice to reinforce the brand's messaging and personality. The use of creative captions and hashtags also helped to increase engagement and build a community around the brand.

Overall, the design theme played a crucial role in creating a strong and recognizable brand image that resonated with the target audience and helped to differentiate the brand from its competitors

To ensure the social media profiles remained active and engaging, I utilized a social media scheduling tool called Crowdfire. With this tool, I was able to plan and schedule content in advance, ensuring a consistent posting schedule without having to manually post on each platform daily.