I started by communicating with the client to comprehend their desires and get acquainted with the business and its existing brand elements, such as colour schemes, logos, and font types.

Following that, I researched the target audience and brainstormed potential content topics to support the client's objective of increasing engagement. I was also provided with topic ideas.

This was important to establish a solid understanding of the brand and its objectives and create a clear roadmap for starting the project.

My main focus was on developing interactive social media posts that were relevant to the industry, as well as creating content to promote awareness of the client's services. This was done in line with the client's objective of sparking engagement among the target audience.

To ensure consistency with the brand's theme, which was characterized by a friendly, fun, calm, and professional vibe, I designed each content and event poster with significant use of illustrations. This approach helped to maintain the brand's overall style and visual identity across all social media platforms and event materials.

After creating the content, I posted them on social media platforms such as Instagram and Facebook. Additionally, I designed event posters specifically for Eventbrite and created videos for the company's podcast on YouTube. To increase the reach of each post, I used relevant hashtags related to the topic of the content.

To ensure that the posts were engaging and inviting, I crafted each caption in a human and interactive tone. The aim was to make each post feel welcoming and inclusive, thereby encouraging the target audience to engage with the content.